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 WHO?

Rochelle O'Neal Thorpe

BIO:

Rochelle O’Neal Thorpe was the former Vice President of 100 Words Inc a freelance agency providing public relations and strategic marketing to B2B and B2C clients.  100 Words Incorporated was launched in 2001 and in 2007 Rochelle closed the agency after her business partners and husband, Veteran Globe Writer Richard F. Thorpe passed.

Since then Ms. Thorpe has provided strategic marketing as a freelance agent to small business clients while pursuing a full-time position in marketing that will utilize her experience in new media and strategic marketing.

Her consultancy landed her projects with ePark Systems, Parlance Corporation, Communispace and WebCTel (a long-term client).

At Communispace Rochelle was hired as a Consulted for Ebony Perspectives an Online Community, where she facilitated member engagement and designed strategies for reaching the marketing goals set by the Walt Disney’s team.  Her success landed an additional launch of a Hispanic replica of Ebony Perspectives for Communispace.

Rochelle equipped herself with a Master of Arts in Integrated Marketing Communications from Emerson College in December 2005.

During her time at Emerson she was also a 2005 AD CLUB INTERN for Prevision Marketing in Concord, MA, where she gained experience in Customer Relationship Management (CRM) by assisting the Strategic Marketing Services division and studying their methodologies for marketing analytics and brand research as well as the economic calculations that are applied at the Valassis subsidiary: Valassis is a leader in FSI and advertising.

Prior to attending Emerson full-time in 2003, Rochelle had been the Director of Marketing for Corechange, which sold to OpenText of Canada.

She also launched marketing strategies for corporate leaders like Polaroid, Digital Equipment Corporation (HP), and DNS Worldwide (Tie Commerce) as well as several

 

and several startups.

As an undergrad, Rochelle attended the Isenberg School of Management at the University of Massachusetts Amherst, MA and also obtained a Minor in Chinese Language and Literature. She speaks Mandarin fluently and is conversant in Japanese and Spanish.

See Portfolio

Recently, I conducted market research recently on Crafts. During the process I learned that not many African Americans or ethnic crafts have been published in craft books.

Craft Books for African American quilting exist, but there is little on doll making, knitting and crocheting, or toys.

Good news, today I learned that a large publisher are launching two new books - one about dolls and the other about soft crafts for children and youth.

The Doll Book will be authored by Ellen Brown who has a site The Doll Loft http://www.thedollloft.com and Candace Marquette will author the book on Crafts, her site is Candy Pursue http://www.candypurse.com.

I congratulate these women and I hope any of you who knit will join Ravelry.com and other sites related to crafts to become visible.

Recently, Mahogany Moma (not to be confused with Mahogany Baby) has added online community to their format.

As much as we need to have sites specifically for our community, we also need to be engaged in the mainstream to have our voices heard and to be positive influences.

With that said a new site is launching called Cultural Crafts & Collectors Online and it will bring together crafter's and collectors from around the world. September 8, 2008 see www.culturalcraftsonline.com - Join our online community.

Prosperity to you all.

Rochelle O'Neal Thorpe

For marketing or additional information reach me at info@rochelleonealthorpe.com

Contact me if you would like a web design or wish to add an online community. I can help with strategy and design.

 

- Rochelle O'Neal Thorpe

 

 

Book Author

Rochelle O'Neal Thorpe is also the author of a children's books:

See: Amazon